Overview Scope
Our team partnered with a major manufacturer and distributor of fragrances, cosmetics, and personal care products to enhance retail performance and elevate customer experience in 5 countries across the Gulf Cooperation Council (GCC) region. With 21 diverse brands spanning luxury, premium, and mainstream segments and operating in 30 different retail formats, the challenge was to develop a cohesive strategy that aligned with each brand’s identity while driving growth and efficiency.
